Dubai Maritime City Authority sets terms and conditions for outdoor marine advertising in Dubai

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The Dubai Maritime City Authority of the Ports, Customs and Free Zone Corporation has announced the establishment of terms and conditions for outdoor marine advertisements in Dubai waters, as part of its efforts to develop the tourist interface of the emirate, in accordance with the latest standards and specifications. in line with the best international technologies to keep pace with the rapid development in Dubai.

Sheikh Saeed bin Ahmed bin Khalifa Al Maktoum, Executive Director of the Dubai Maritime City Authority, said that as directed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, regarding the regulation of outdoor marine advertising mechanism in the emirate following clear and specific rules and procedures, the Authority has been working to develop procedures regulating outdoor marine advertisements on marine craft in order to comply with the latest standards and specifications and apply them in the outdoor advertising industry in the emirate.

Sheikh Saeed continued: “To enhance the role of the Dubai Maritime City Authority regarding the formation of the tourist and aesthetic facade of the emirate, the authority is keen to improve its services related to the advertising industry. outdoor advertising on marine craft, in addition to verifying all the requirements related to obtaining an outdoor advertising permit, including the validity of the design and content of the texts, images and logos used therein”.

The Executive Director of the Dubai Maritime City Authority explained that the Authority has finished establishing the rules and requirements for maritime advertisements, with details of all the rules that must be followed by both the entity applying for the permit and the company performing the advertisement, adding that issuing the advertisement permit requires a number of documents to complete the permit issuance process.

The list of outdoor marine advertising services provided by the Authority on its website is divided into 3 categories, which are animated marine advertisements moving on the water surface, marine advertisements displayed on marine crafts and marine advertisements seascapes floating on water.

Sheikh Saeed said that the Authority’s team has studied international best experiences and practices over the past period to benefit from the experiences of different countries in the field of external maritime advertisements, adding that the Authority is keen to follow the pace of all developments in this area. domain to achieve the satisfaction and happiness of customers and partners inside and outside the emirate.
Source: Dubai Maritime City Authority

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