ACF Founder Ayesha Chundrigar Launches Eco-Friendly Pet Products Made From Recycled Ocean Waste – Art & Culture

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The Ayesha Chundrigar Foundation (ACF), the Karachi-based non-profit animal welfare organization, is known as the voice of animals and they keep proving it. Ayesha Chundrigar, the foundation’s founder, has just launched a new venture that aims to not only raise money for animals, but also to make the world a better place in the process.

Its “differently holistic business model” helps causes such as “cleaning the oceans of plastic waste, turning it into a useful product, incentivizing fishing villages, empowering women artisans who have suffered unimaginable trauma and are the sole breadwinners of their families, building up the cottage industry” and supporting the cause that is close to his heart.

Ayesha has teamed up with her sister Sonia Chundrigar to offer “sustainably and ethically handmade” products named Trio-Goods for a Cause. The sisters wanted their very first business to be “socially responsible” in a way that helps the environment and people while raising funds for ACF.

There are currently five products – three types of dog leashes and two types of toys. “They are all made up of 85% waste. 60% are purely used fishing nets saved from oceans that kill marine life,” she wrote in an Instagram post.

The items worked their magic even before they were sold. “We have already empowered 25 women, teaching them the craft of weaving the products they have perfected beyond belief, while training them as entrepreneurs for effective scalability. So the more you buy, the more women we help. She added that these women were just surviving before this job as they now move towards financial independence.

“Each product contains approximately 0.25kg of fishing net, so the more you buy, the more we clean up the oceans as well,” she wrote. “And finally, profits go back to helping more animals at ACF, so the more you buy, the more animals get help. Do you see a pattern?”

Tri-Goods are available on a PageInstagram called Made by Trio. It features leashes created through a “chain of kindness” and toys.

What a wonderful initiative!

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