Razer prides itself on being green and other companies should take note


I’ve written before about how growing environmental concerns clash with my love of tech and PC gaming, and how this, in turn, has caused a feeling of “green guilt” – that feeling. of despair you feel when you realize how much damage your very existence could have on our planet. A bit extreme? Yes, but that particular flavor of anxiety can have a real impact on how we decide what products we should buy, no matter how rational the impulse is.

Since my job requires me to test a fair amount of computer hardware, I’ve noticed a pattern emerging with Razer products – the packaging has been completely devoid of tape, plastic, or non-biodegradable materials for quite some time. now as part of its “Going Green with Razer’s Initiative, something proudly displayed on most of the boxes I’ve opened. After some reading on this campaign, it wasn’t long before the scale of This gaming and lifestyle company’s efforts in sustainability only become apparent – it’s on a level that I have yet to see matched by any other brand in the PC gaming industry.

In fact, if you follow Razer on social media or visit their website, it is almost impossible to avoid stumbling upon numerous programs and partnerships aimed at reducing the company’s environmental impact, even fueling the Both the existing European office and the newly built RGB Chroma-clad headquarters in Singapore run solely on renewable energy, with all global offices promising 100% renewable energy use by 2025.

Tech without taking

I appreciate that I’m starting to look like I’m firmly in Razer’s back pocket here, but I’m a firm believer that affirmative action is to be commended. In a world where we hear bad news over and over again, celebrating sincere effort doesn’t just help make a difference in the real world – it can benefit people’s state of mind as well. Seeing these positive campaigns helps brighten up my otherwise gloomy social media feeds and reminds me that there are people out there doing their best.

I asked to speak to someone at Razer to discuss the range of sustainability efforts and had the chance to chat with Chief of Staff Patricia Liu who assured me that even While I may have only recently realized their strong environmental support, Razer has been an eco-friendly company for quite some time.

“Sustainability is not a new topic at Razer, we have carried out various projects with environmental impact, but before it had never been invented or made public in this way,” said Liu. “Over the past year, we have significantly reduced our packaging footprint and have always taken great pride in our packaging in terms of design.”

It turns out that even the ink used to print on the packaging is soy-based to ensure the boxes are fully biodegradable. There is a template with many aspects of the Razer product announcements that highlight them to consider the “big picture” during the design process. A recent clothing line called the ‘Kanagawa Wave’ collection acted as a way to raise awareness of marine plastic litter by creating an opportunity out of the problem, with the entire line being made from fabrics made entirely from marine plastics collected from the beaches. .

The entire collection quickly sold out and Razer promised that for every item sold in the line, it would fund 1kg of ocean plastic salvage. They could have stopped there, but it was revealed in June that Razer was working with a startup known as Clearbot to build a boat that uses AI to collect waste from our seas and rivers. A jump away from gaming mice, but welcome.

Strong and proud

While it may have had quieter historic efforts to improve its footprint, it’s hard to avoid Razer’s awareness and change campaigns if you follow its social media platforms these days. Indeed, Razer’s Founder and CEO Min-Liang Tan frequently pushes updates and new developments to the company as it expands into new sustainability efforts.

I follow a good number of gaming brands on social media, and in the sea of ​​new product launches and business announcements, I have never seen any sustainability commitments or campaigns appear organically. on my feed from other brands, which leads me to believe Razer does. this on a much larger scale than anyone else. PC game makers could make similar efforts, but they either shut up or just don’t Make whatever. I asked if the decision to speak was in the hopes of setting an example for others to follow.

“We are fully aware that a large portion of our customers and fans are younger – Millennials and Gen-Z and we have a responsibility to be a role model. It was intentional for us to speak out loud so that we could generate the support of the younger generations to care about the environment and bring about positive changes, especially in coming out of the pandemic, ”said Liu, smiling.

This is yet another effort Razer rallied in to help the community at large, building an automated machine that made disposable masks (required by most medical facilities) while also offering cloth masks that were washable in the home. public on its online store. In the end, a million face masks were given to frontline workers during equipment shortages.

Chances are you heard back in January that mask development didn’t stop there. Razer unveiled its Project Hazel design concept at CES 2021 and garnered so much attention that they chose to develop it for public release, and it’s yet another product that was created with sustainability in mind. total, constructed from recycled plastics and reusable. , washable disc filters for fans.

“There is only one land”

Razer Kanagawa Wave Underwater Clothing

(Image credit: Razer)

It’s easy enough to get lost in the idea that big business will only make efforts like this for financial gain, but I’m not completely lost in skepticism. As Liu pointed out during our conversation when I asked if Razer was happy to share their developments, “It’s not competitive. We all live on this earth, there is only one earth. We are happy to join forces with others and to have this synergy to help “.

The scale of projects and collaborations with other brands is too large to devote entire sections of the article to, but I’ve rounded up a few below to illustrate the scale of the effort.

  • Ssssave the trees: A collaboration with Conservation International, with the promise to protect ten trees for every Sneki Snake merchandise sold. A previous goal of 100,000 trees has been shattered with a new goal of saving 1 million trees.
  • Razer Green Fund: A $ 50 million funding pot has been established to help empower small projects. This was introduced in collaboration with Bambooloo, a sustainable bamboo-based toilet paper that has proven to be a more sustainable alternative to traditional wood pulp products.
  • Clearbot: Yet another Green Fund benefactor, Razer has helped develop a swarm of AI-powered robotic boats that detect and collect litter in our rivers and oceans.

Liu assured me that Razer also isn’t planning to slow down anytime soon, and when asked what Razer’s reaction would be to people who might call his efforts a vanity project, she replied:

“The proof is in the pudding, isn’t it?” People will see in time that we are committed to the cause, and from engineering levels of testing new materials to the CEO, we are all fully committed to our efforts for the future.

I believe Razer wants to make a real difference and I expect other companies to follow a similar example. I appreciate the unabashed pride the company takes in trying to reduce its environmental impact while helping in areas other than PC gaming equipment. It fills me with pride to use branded peripherals and wear clothing with a logo that so clearly tries to help make the world a better place, rather than buying a label that keeps silent about its efforts, if that. makes them at all.

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